Yellow Bike Program 2.0: Would you dig it?
Remember the Portland Yellow Bike Project from way back in the 90ies? It was one of those awesome ideas that looked really good on paper but didn’t turn out so good in practice. The main points of failure, as far as I can remember, were vandalism and theft.
Fast-forward to 2007. While I was attending RailsConf Europe in Berlin, I noticed all these red and silver lightweight bicycles all over the city. Each of these was equipped with what seemed to be an electronic lock, a hidden wireless device and a flashing LED beacon. It turns out all these bikes are part of a 1,450 strong rental fleet called “Call a Bike” that is managed by the German Railway (Die Bahn).
The rental process is really easy: 1. Setup an account online with Die Bahn with a starting balance of EUR 5.00. 2. Start renting at EUR 0.08/minute.
The check-out and check-in process is handled via a telephone hotline. Call the hotline, enter your customer number and receive an activation code that can be entered into a number pad on the bike’s electronic lock.
Once you are done, just park the bike on a public sidewalk anywhere in the city, engage the lock and the rental timer stops. Genius! And it is working. In 2007, the rental system recorded 20,000 customers and 125,000 bike rentals.
According to a Portland Tribune article, city commissioner Sam Adams is proposing something similar right here in Portland with a fleet of about 500 bikes. The program seems to be based on a more rigid system that is successful in France. The French version employs fixed rental kiosks where bikes need to be returned to.
While I prefer the German approach, I would welcome any sort of bike rental system even if it involved rental stations. At least for me, a rental-bike network, combined with TriMet, would make getting around the city without a car a whole lot more attractive. Keeping my fingers crossed for this project to succeed.
Posted: February 28th, 2008 under Portland.
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